Picture of a several light bulbs unlit with one lit up all brightly. Words above say 'Here we are!' to refer to how to make yourself known in your local area.

If you are struggling to think of new ways🤔 to advertise your business to local clients why not give our suggestions a try?

Most can deliver organic (unpaid) leads, 🚀🚀🚀 whilst others will require funds from your annual advertising budget.

Either way, check out the many creative ways to reach more of you local customers.

Take a look: 👀

Local SEO (Search Engine Optimization): Optimize your website to increase visibility by including local keywords and phrases, as well as your business's address, phone number, ☎️ and other relevant information. This will help you appear higher in search engine results for people searching for businesses in your area.

Google My Business: Claim and verify your 'Google My Business' listing, which allows you to manage your business information on Google and appear in Google Maps search results. This is super important and you need to feed your Google business listing regularly with pictures, videos and other content.

Social Media Marketing: Utilize social media platforms such as Facebook, Twitter, and Instagram to connect with your target audience. Post regular updates about your business and engage with your followers to build a strong 💪 online presence. Use a scheduling tool to re-purpose content, no one has time to write separate ads for each separate channel! 🏆Except for a Virtual Assistant of course! A good one will help you to🎯target specific criteria to match your ideal client profile!

Email Marketing: Build an email list 📨 of customers and send regular newsletters, promotions, and updates to keep them informed and engaged. Use an email service that gives you opportunity to send exciting emails almost like a mini sales page in which you can add content that will engage your customers.

Direct Mail: Utilise direct mail campaigns to reach customers in your local area. Direct mail can be an effective way to reach a targeted audience and generate leads. This is more expensive so would look at this as part of the annual budget or for a specific local campaign, keeping careful analysis of the ROI.

Local Networking: Attend local events and network with other businesses in your area to promote your business and find 🔎new customers. This can be a game changer as it generates word-of-mouth interest, direct business and referrals. It does, however, take time and time is money so pick wisely🦉, try a few and choose the ones you feel to have a wide range of companies with good contacts, who show interest in you 👀 and your company and or who are willing to reciprocate promotion.

Local Sponsorships: Consider sponsoring local events 🎪or organizations to increase your visibility and build brand awareness in your local community. Pick ones that resonate with your ideal customers.

Referral Marketing: Encourage your satisfied customers ✅ to refer new business to you by offering incentives such as discounts or special 🎫 promotions.

Build your testimonials: This is hugely important, for customers to want to buy from you they need to know/like/trust you. This is hard if you are relatively new to the business. So it’s really important that you ask your customers about their experience. 😁😏😡

Not only will it help you improve your customer’s journey (key to repeat business/referrals) but it will help potential customers to trust your company. ⭐⭐⭐⭐⭐ Make sure you try to get feedback at key times, first whilst you are working on their transformation, 💥as it’s fresh in their mind 💭 and then later when they have had a chance to reflect.

We all read reviews before we buy something and your customers are NO different! There is lots of great software available now to capture testimonials easily such as VideoAsk - The interactive video platform by Typeform.

Local events: Look for local community events that you can buy advertising space at either a trade stand 🧑‍🔧 or billboard space. This can raise your profile and offer direct conversations with prospective clients. Attend and offer your services as a guest speaker in person or on podcasts.

Collaboration marketing: Try partnering 🤝 with local businesses who offer complimentary products, to reach a wider audience and build brand awareness. 👊 Sharing promotions can help you promote your business to twice the number of followers on social media or other platforms. This can also work for trade shows and local events.

These are just a few ideas to get you embedded in the local area, keeping you at the forefront of people’s minds.

Make sure you use the local language, or terms and put up a map 🗺️ and pictures of your physical location to help people find you. Making yourself accessible and available will vastly improve your visibility! 👀

On average we need to ‘speak’ (show up) to our prospective clients at least 7 times to ensure they think of us when they have a problem that needs solving.

How are you going to ensure you have at least 7 touch points?

Of course, if we are just adding to your very long to-do list?! please don’t stress, we can help you.

Hiring a Virtual Growth Assistant will absolutely help your business move forward, and provide peace of mind that your advertising goals 🎯🎯🎯are being met and that you are hitting your target audience without having to learn a whole new language to get it done!

You surely have better things to be doing?… 🕺⚽🎥🍿

Think about those possibilities for a second! Let us help you grow and develop your local presence, just contact us here to book a zoom call or telephone Claire Watson on: 0878 3757291 today.